Abstract: A system and method to manage data associated with a merchant system to provide in response to a search query from an end user system. The system and method generate a custom entity type including one or more fields comprising first data corresponding to the merchant system. An update to the first data of the custom entity type can be received and an updated custom entity type is generated. The updated custom entity type is distributed to multiple business listing provider systems configured to provide search results associated with the merchant system in response to a search query from an end user system. The system and method can also generate a search experience interface including multiple input fields. The search experience interface is displayed to an end user to receive search terms via the first input and the second input field in response to a single search action.

Abstract: Embodiments of the disclosure provide for a knowledge search engine platform to analyze a search query initiated by a user device to identify a natural language inquiry associated with questions about a particular business, (e.g., product brand data such as products, services, employees, events, etc.). This may include searching through large amounts of data for hidden patterns and relationships of events, and presenting this knowledge data in a readily understandable format for users. The knowledge data is then presented in a structured form that is easily digestible to allow users via the user device to find the information they are looking to retrieve. The knowledge data may also include competitor intelligence that allows users to identify competitors, by searching a local pack to return results of potential competitors. The local pack may be within proximity of an indication of location of where the user is searching using with user device.