Abstract: A store-based board game allows a player can earn tokens and move those tokens about the board to occupy as many departments of a store as possible. Tokens may move to unoccupied departments or take over occupied departments based on provided game rules. Tokens may be exchanged for medium sized tokens, which may ultimately be exchanged for a large token. Store resources are earnable by the players, where such resources can be used for various purposes, such as earning additional resources, trading with other players, or as a requirement to win the game based on a card drawn initially by each player, indicating the required resources, along with the large token, required to win the game.