Patents by Inventor MaxPoint Interactive, Inc.

MaxPoint Interactive, Inc. has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • SYSTEM AND METHOD FOR AUDIENCE TARGETING
    Publication number: 20140278973
    Abstract: A method and system for audience targeting is disclosed. According to one embodiment, a computer-implemented method comprises logging content consumed by a first group of users. The content is categorized into a set of topics. The set of topics are mapped to a plurality of users in a trade zone. Based on profile matching and according to a topic of an advertisement campaign, a second group of users are identified from the plurality of users.
    Type: Application
    Filed: March 15, 2013
    Publication date: September 18, 2014
    Applicant: MaxPoint Interactive, Inc.
    Inventor: MaxPoint Interactive, Inc.