Abstract: A system, Internet website interface, and computer-implemented method of presenting products to a consumer for purchase via a graphical user interface on a display of a user device are disclosed. The computer-implemented method includes receiving a request from the user device to configure a virtual bundle and displaying a product listing on the display of the user device. The product listing includes an anchor product listing and at least one accessory product listing. The method includes displaying a promotional offering associated with the virtual bundle on the display of the user device, the promotional offering based on one of the anchor product listing and the at least one accessory product listing. The method further includes receiving a product selection from the plurality of product images and adding the received product selection to the virtual bundle. The method further includes updating a floating shopping cart based on the product selection.