Abstract: Systems and methods employ generative models to generate structured brand data and/or brand-aligned marketing content. In accordance with some aspects, brand source data for an entity is accessed. A first generative model generates structured brand data using the brand source data, wherein the structured brand data is generated to include a number of components. The first generative model or a second generative model generates brand-aligned marketing content using the structured brand data. Alignment scores are determined for the brand-aligned marketing content. Each alignment score corresponds to a component of the structured brand data. The brand-aligned marketing content and at least a portion of the alignment scores are provided for presentation.