Abstract: The present disclosure provides a detailed description of techniques used in methods, systems, and computer program products for simulating user web page visits to generate an advertising campaign target audience list. The claimed embodiments address the problem of efficiently and quickly processing voluminous amounts of user data to enable rapid initiation of an advertising campaign. More specifically, the claimed embodiments are directed to approaches for a receiving user web page visit records (e.g., user ID, URL, timestamp, etc.), preparing batches of the visit records, and iterating through the batches of visits to simulate a user's re-visit to the web page. The simulated user visits and associated user attributes (e.g., from on line and off line activities) can then be tested against advertising campaign specifications to generate a target audience list.

Abstract: The present disclosure provides a detailed description of techniques used in methods, systems, and computer program products for simulating user web page visits to generate an advertising campaign target audience list. The claimed embodiments address the problem of efficiently and quickly processing voluminous amounts of user data to enable rapid initiation of an advertising campaign. More specifically, the claimed embodiments are directed to approaches for a receiving user web page visit records (e.g., user ID, URL, timestamp, etc.), preparing batches of the visit records, and iterating through the batches of visits to simulate a user's re-visit to the web page. The simulated user visits and associated user attributes (e.g., from on line and off line activities) can then be tested against advertising campaign specifications to generate a target audience list.