Abstract: A system and method for automated advocate marketing with digital rights registration. A topical semantic indexing platform records and indexes electronic word of mouth (eWom) and multimedia properties to a global content management system. A multi global graph system defines and optimizes commerce between advocates and users. Automated expertise ranking is enabled through indexing of eWom and multimedia properties by topical indexing with performance tracking. A KeyID system provides tracking of marketing through all channels and all media and online including public Key Word discovery. Automated monetization occurs through a buy-sell auction platform and eWom marketing media server with packet, general and Multi-protocol label switching routing and architecture.