Abstract: The merchandising device includes an elongate track that defines a pathway extending therealong to support a row of articles, an arrangement for feeding the articles toward the front end of the track as leading articles in the row are successively removed one by one from the pathway, a stopper provided at the front end of the track, an attraction device for performing an attention-attracting activity, and a sensor for detecting movement of the articles in the row. The articles when supported by the track are movable along the pathway and are removable therefrom via the front end of the pathway. The stopper engages the leading articles so that all the articles in the row are prevented from being accidentally removed via the front end of the track. Due to the stopper, the leading articles are stopped and presented for removal from the pathway when arriving at the front end of the track.