Abstract: A reservation system for distributed multichannel transactions comprises hardware and software including one or more servers on which a database, such as a relational database, is stored and accessed. A reservation utility is integrated into a company's website seamlessly such that access to the reservation utility by a customer of the company using an input device over a network puts into use the reservation system. The utility automatically accesses the reservation system, accessing the database for availability and pricing information, reporting reservation information to the company and updating inventory information in the database. The utility provides a plurality of services, which may be unrelated services and may be tailored to the particular customer including access, availability and price of such services.