Abstract: A system and method for collecting data and statistically assessing such data for real time voting results. According to a preferred embodiment, input from a plurality of voters may be received through multiple modalities, namely, mobile/cellular phone networks, land line phone networks, set top boxes and/or the Internet. Voting data from each modality is received regionally and thereafter forwarded to a central vote processing location where statistical assessment and voting results may be generated in real time. In an alternative embodiment, the system and methods of the present invention can enable individual viewers to make selections on an individual basis, or autonomous groups may make selections on a group basis which in turn can be used in novel programming, VPTS, conducting polls, submission and acquisition of marketing/general data, RTCFA, or selecting any type of content options.