Abstract: Methods and apparatuses are described for generating an index of social health. A server computing device receives social media data from a plurality of social media sources, the social media data associated with a plurality of companies. The server computing device determines, for each of the plurality of companies, one or more dimensions of the social media data based upon the received social media data. The server computing device generates an index score for each of the plurality of companies based upon the one or more dimensions for the company. The server computing device identifies one or more trends associated with the index score for each of the plurality of companies. The server computing device generates a social media health index for an industry by aggregating the index scores for the plurality of companies.