Abstract: A travel or a promotion based recommendation is provided in association with a social graph of a recipient of a communication. A communication service initiates operations to provide the travel or promotion based recommendation by processing a content of a communication to identify a travel plan of a recipient or a promotion directed to a recipient. A detected shared attribute between the travel plan of the recipient and the travel plan of the acquaintance is assigned a relevancy score. The promotion is processed to determine a trend of the promotion with an acquaintance at a social networking site and an accuracy of the promotion. The shared attribute or the promotion is provided to the recipient.

Abstract: A communication is emphasized based on a past interaction related to promoted items. A communication application initiates operations to process a previous communication associated with an item upon receiving a communication from a provider associated with the item. The previous communication includes an order and/or shipping confirmation associated with a past purchase of the item by a recipient of the communication. Next, the item is identified as an item of interest for the recipient based on the previous communication, a recipient attribute, and/or an item attribute. The communication is also assigned to a list of communications to be emphasized based on the identification of the item as the item of interest. Furthermore, the communication is provided to a client application to be presented to the recipient with an emphasis.

Abstract: A travel or a promotion based recommendation is provided in association with a social graph of a recipient of a communication. A communication service initiates operations to provide the travel or promotion based recommendation by processing a content of a communication to identify a travel, plan of a recipient or a promotion directed to a recipient. A detected shared attribute between the travel plan of the recipient and the travel plan of the acquaintance is assigned a relevancy score. The promotion is processed to determine a trend of the promotion with an acquaintance at a social networking site and an accuracy of the promotion. The shared attribute or the promotion is provided to the recipient.

Abstract: A contact card is enhanced based on a knowledge graph. A communication application initiates operations to enhance a smart contact card upon receiving a communication from an organization or brand. A knowledge graph is queried to retrieve an association information between a recipient of the communication and the organization or brand. The association information is matched to an interest of the recipient. The association information is also inserted into a smart contact card of the organization or brand. A control element to interact with the association information is inserted into the smart contact card as well. Furthermore, the smart contact card is presented to the recipient.

Abstract: A communication is emphasized based on a past interaction related to promoted items. A communication application initiates operations to process a previous communication associated with an item upon receiving a communication from a provider associated with the item. The previous communication includes an order and/or shipping confirmation associated with a past purchase of the item by a recipient of the communication. Next, the item is identified as an item of interest for the recipient based on the previous communication, a recipient attribute, and/or an item attribute. The communication is also assigned to a list of communications to be emphasized based on the identification of the item as the item of interest. Furthermore, the communication is provided to a client application to be presented to the recipient with an emphasis.