Patents by Inventor Mehul Sanghavi
Mehul Sanghavi has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).
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Publication number: 20240137621Abstract: Disclosed herein are system, apparatus, article of manufacture, method and/or computer program product embodiments, and/or combinations and sub-combinations thereof, for utilizing a content recommendation system powering a streaming media publisher channel to enhance an ad creative being shown to the user via awareness or performance campaigns. This method allows the platform to present exploratory personalized in-channel content to the publisher platform users in endemic banners that run on the platform which then correspondingly helps drive user reach. An example embodiment operates by implementing personalized content banners that may act as a hook for channel users opening their streaming device, both active and lapsed, to enter back into the channel.Type: ApplicationFiled: December 12, 2023Publication date: April 25, 2024Applicant: Roku, Inc.Inventors: Mehul Sanghavi, Rohit Mahto, Kelly Lee, Madhulika Taneja
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Patent number: 11961171Abstract: In one aspect, an example method can be used with a system comprising a set of domain specific language (DSL)-compatible modules. The method can include: (i) designing a template for an interactive media object, wherein the template includes one or more fixed portions and one or more variable portions; (ii) curating the designed template by at least using received input to modify the one or more variable portions of the designed template; (iii) modifying the curated template by replacing a content placeholder of the curated template with a corresponding content item, thereby automatically converting the curated template into an interactive media object definition file; and (iv) using the interactive media object definition file to render and present, via a media selection menu of a presentation device, an interactive media object defined by the interactive media object definition file.Type: GrantFiled: August 2, 2023Date of Patent: April 16, 2024Assignee: Roku, Inc.Inventors: Mehul Sanghavi, Rachel Elise Bailin, Thomas Paul DeGarmo, Jr., Prajit Jose Madan, David Anthony Webb, Andrew Laurence Ashbacher
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Patent number: 11948172Abstract: Disclosed herein are system, apparatus, article of manufacture, method and/or computer program product embodiments, and/or combinations and sub-combinations thereof, for utilizing a content recommendation system powering a streaming media publisher channel to enhance an ad creative being shown to the user via awareness or performance campaigns. This method allows the platform to present the most relevant hyper-personalized in-channel content to the publisher platform users in endemic banners that run on the platform which then correspondingly helps drive user reach. An example embodiment operates by implementing personalized content banners that may act as a hook for channel users opening their streaming device, both active and lapsed, to enter back into the channel.Type: GrantFiled: July 8, 2022Date of Patent: April 2, 2024Assignee: Roku, Inc.Inventors: Mehul Sanghavi, Rohit Mahto, Kelly Lee, Madhulika Taneja
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Publication number: 20240064375Abstract: Disclosed herein are system, apparatus, article of manufacture, method and/or computer program product embodiments, and/or combinations and sub-combinations thereof, for utilizing a content recommendation system powering a streaming media publisher channel, in conjunction with an object recognition model, to enhance dynamic generation of a banner being shown to a user via an awareness or performance campaign. This method allows the platform to present the most relevant ML personalized in-channel content to the publisher platform users in endemic banners that run on the platform which then correspondingly helps drive user reach. An example embodiment operates by implementing personalized content banners that may act as a hook for channel users opening their streaming device, both active and lapsed, to enter back into the channel.Type: ApplicationFiled: October 26, 2023Publication date: February 22, 2024Applicant: ROKU, INC.Inventors: MEHUL SANGHAVI, Rohit Mahto, Kelly Lee, Madhulika Taneja
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Publication number: 20240056644Abstract: Disclosed herein are system, apparatus, article of manufacture, method and/or computer program product embodiments, and/or combinations and sub-combinations thereof, for utilizing a content recommendation system powering a streaming media publisher channel to enhance an ad creative being shown to the user via awareness or performance campaigns. This method allows the platform to present the most relevant exploratory personalized in-channel content to the publisher platform users in endemic banners that run on the platform which then correspondingly helps drive user reach. An example embodiment operates by implementing personalized content banners that may act as a hook for channel users opening their streaming device, both active and lapsed, to enter back into the channel.Type: ApplicationFiled: August 5, 2022Publication date: February 15, 2024Inventors: Mehul Sanghavi, Rohit Mahto, Kelly Lee, Madhulika Taneja
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Patent number: 11895372Abstract: Disclosed herein are system, apparatus, article of manufacture, method and/or computer program product embodiments, and/or combinations and sub-combinations thereof, for utilizing a content recommendation system powering a streaming media publisher channel to enhance an ad creative being shown to the user via awareness or performance campaigns. This method allows the platform to present the most relevant exploratory personalized in-channel content to the publisher platform users in endemic banners that run on the platform which then correspondingly helps drive user reach. An example embodiment operates by implementing personalized content banners that may act as a hook for channel users opening their streaming device, both active and lapsed, to enter back into the channel.Type: GrantFiled: August 5, 2022Date of Patent: February 6, 2024Assignee: ROKU, INC.Inventors: Mehul Sanghavi, Rohit Mahto, Kelly Lee, Madhulika Taneja
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Publication number: 20240022798Abstract: Disclosed herein are system, apparatus, article of manufacture, method and/or computer program product embodiments, and/or combinations and sub-combinations thereof, for utilizing a content recommendation system powering a streaming media publisher channel to enhance an ad creative being shown to the user via awareness or performance campaigns. This method allows the platform to present the most relevant Machine Language (ML) personalized in-channel content to the publisher platform users in endemic banners that run on the platform which then correspondingly helps drive user reach. An example embodiment operates by implementing personalized content banners that may act as a hook for channel users opening their streaming device, both active and lapsed, to enter back into the channel.Type: ApplicationFiled: July 18, 2023Publication date: January 18, 2024Applicant: ROKU, INC.Inventors: Rohit MAHTO, Kelly LEE, Madhulika TANEJA, Mehul SANGHAVI
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Publication number: 20240013259Abstract: Disclosed herein are system, apparatus, article of manufacture, method and/or computer program product embodiments, and/or combinations and sub-combinations thereof, for utilizing a content recommendation system powering a streaming media publisher channel to enhance an ad creative being shown to the user via awareness or performance campaigns. This method allows the platform to present the most relevant hyper-personalized in-channel content to the publisher platform users in endemic banners that run on the platform which then correspondingly helps drive user reach. An example embodiment operates by implementing personalized content banners that may act as a hook for channel users opening their streaming device, both active and lapsed, to enter back into the channel.Type: ApplicationFiled: July 8, 2022Publication date: January 11, 2024Applicant: Roku, Inc.Inventors: Mehul SANGHAVI, Rohit MAHTO, Kelly LEE, Madhulika TANEJA
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Patent number: 11838592Abstract: Disclosed herein are system, apparatus, article of manufacture, method and/or computer program product embodiments, and/or combinations and sub-combinations thereof, for utilizing a content recommendation system powering a streaming media publisher channel, in conjunction with an object recognition model, to enhance dynamic generation of a banner being shown to a user via an awareness or performance campaign. This method allows the platform to present the most relevant ML personalized in-channel content to the publisher platform users in endemic banners that run on the platform which then correspondingly helps drive user reach. An example embodiment operates by implementing personalized content banners that may act as a hook for channel users opening their streaming device, both active and lapsed, to enter back into the channel.Type: GrantFiled: August 17, 2022Date of Patent: December 5, 2023Assignee: Roku, Inc.Inventors: Mehul Sanghavi, Rohit Mahto, Kelly Lee, Madhulika Taneja
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Publication number: 20230342129Abstract: Disclosed herein are system, apparatus, article of manufacture, method and/or computer program product embodiments, and/or combinations and sub-combinations thereof, for distributing digital data. In some embodiments, a server receives a request to distribute digital data to be consumed by a plurality of users. The request indicates that the digital data is to be distributed based on a plurality of parameters and a plurality of resources. The digital data is associated with a digital file. The server identifies an opportunity to distribute the digital data based on a first parameter and a volume of installs of the digital file. Moreover, the server causes the digital data to be distributed such that the digital data is available to be output to the second set of devices using a set of resources based on a limit on resources for the opportunity and the first parameter.Type: ApplicationFiled: April 21, 2022Publication date: October 26, 2023Applicant: Roku, Inc.Inventors: Mehul SANGHAVI, Emily Jeanne SMITH
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Patent number: 11750896Abstract: Disclosed herein are system, apparatus, article of manufacture, method and/or computer program product embodiments, and/or combinations and sub-combinations thereof, for utilizing a content recommendation system powering a streaming media publisher channel to enhance an ad creative being shown to the user via awareness or performance campaigns. This method allows the platform to present the most relevant Machine Language (ML) personalized in-channel content to the publisher platform users in endemic banners that run on the platform which then correspondingly helps drive user reach. An example embodiment operates by implementing personalized content banners that may act as a hook for channel users opening their streaming device, both active and lapsed, to enter back into the channel.Type: GrantFiled: May 11, 2022Date of Patent: September 5, 2023Assignee: ROKU, INC.Inventors: Rohit Mahto, Kelly Lee, Madhulika Taneja, Mehul Sanghavi
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Patent number: 11570845Abstract: An emergency response system which can work alongside traditional public emergency response systems. The emergency response system of the present invention comprises a central computer system and client devices. In case of an emergency, when a registered user dials an emergency number, in addition to the call being received by a conventional emergency response systems, a separate parallel communication to the central computer system of the present invention gets triggered automatically. On receiving the emergency communication the computer system selects most suitable registered volunteer responders and an alert is sent to the selected registered volunteer responders. For the responders who accept the request for help, the computer system establishes a communication channel with the caller client device. This way, the emergency response system of the present invention enables participation of volunteers from the civil society in providing faster emergency response to fellow citizens.Type: GrantFiled: November 3, 2020Date of Patent: January 31, 2023Inventor: Nivedita Lakshmi Mehul Sanghavi
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Publication number: 20220192927Abstract: A medication compliance and drug abuse prevention device for use as a cap with conventional medication container. The neck of the cap is adapted for mating with the neck of any conventional medication container. The mating of the cap neck with the container neck forms a seal therebetween and the seal can be maintained in a locked or unlocked state as per requirement. The cap has a weighment module configured to measure a mass of a medicinal substance contained inside the container. A control module determines a difference in the mass of the medicinal substance measured before and after the unlocked state and initiate one or more alert actions if the difference in mass of the medicinal substance is found to be less than or more than a prescribed mass of medicinal substance.Type: ApplicationFiled: December 22, 2020Publication date: June 23, 2022Inventor: Nivedita Lakshmi Mehul Sanghavi
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Publication number: 20220141917Abstract: An emergency response system which can work alongside traditional public emergency response systems. The emergency response system of the present invention comprises a central computer system and client devices. In case of an emergency, when a registered user dials an emergency number, in addition to the call being received by a conventional emergency response systems, a separate parallel communication to the central computer system of the present invention gets triggered automatically. On receiving the emergency communication the computer system selects most suitable registered volunteer responders and an alert is sent to the selected registered volunteer responders. For the responders who accept the request for help, the computer system establishes a communication channel with the caller client device. This way, the emergency response system of the present invention enables participation of volunteers from the civil society in providing faster emergency response to fellow citizens.Type: ApplicationFiled: November 3, 2020Publication date: May 5, 2022Inventor: Nivedita Lakshmi Mehul Sanghavi
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Publication number: 20140141806Abstract: Emergency and other alerts may be disseminated to mobile devices based on the location of the devices. Registered authorities may generate alerts having associated geographical boundaries. The alerts may be compiled at a central alert repository for distribution to devices within the geographical boundaries. Information transmitted by and indicative of the location of a mobile device may be compared with the alerts to determine if the location information coincides with the geographical boundaries of any of the alerts. If it is determined that one or more of the alerts are active for the device based on the device location, the one or more alerts may be transmitted to the device over an open communication channel dedicated to the communication of such alerts without prior subscription on the part of a user of the device.Type: ApplicationFiled: July 2, 2012Publication date: May 22, 2014Applicant: APPLE INC.Inventors: Ravindra Phulari, Mehul Sanghavi, Michael Greenzeiger
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Publication number: 20120116882Abstract: Techniques arc provided for allowing a user to cause a displayed advertisement to be replaced by an alternative advertisement. The user is provided with a graphical user interface that includes display of multiple user-selectable alternative advertisement topics or topical categories. The alternative advertisement topics or topical categories may be derived based on an advertisement taxonomy which relates to topics or topical categories of advertisements, and may be topically related to the displayed advertisement. Based at least in part on a selected alternative advertisement topic of topical category, an alternative advertisement is selected for display to the user.Type: ApplicationFiled: November 8, 2010Publication date: May 10, 2012Applicant: Yahoo! Inc.Inventors: Mehul Sanghavi, Grace Xiao
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Publication number: 20120047031Abstract: The present invention provides methods and systems for advertising in connection with a video segment. Methods are provided in which a time-spaced sequence of video overlay advertisements are displayed. Advertisements of the sequence may be user-interactive and may relate to subject matter of the video segment displayed during display of the advertisements. Advertisements of the sequence may be user-interactive, and may include quiz or trivia questions that are part of a quiz or trivia game. A final advertisement may provide a reward for participation in or completion of the quiz or trivia game.Type: ApplicationFiled: October 31, 2011Publication date: February 23, 2012Applicant: Yahoo! Inc.Inventor: Mehul Sanghavi
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Publication number: 20120047004Abstract: The present invention provides methods and systems for advertising in connection with a video segment. Methods are provided in which a time-spaced sequence of video overlay advertisements are displayed. Advertisements of the sequence may be user-interactive and may relate to subject matter of the video segment displayed during display of the advertisements. Advertisements of the sequence may be user-interactive, and may provide pieces of a puzzle. A final advertisement may provide a reward, which may include, for example, a completed puzzle or an opportunity to complete the puzzle, and possibly other content or rewards.Type: ApplicationFiled: October 31, 2011Publication date: February 23, 2012Applicant: Yahoo! Inc.Inventor: Mehul Sanghavi
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Publication number: 20120047030Abstract: The present invention provides methods and systems for advertising in connection with a video segment. Methods are provided in which a time-spaced sequence of video overlay advertisements are displayed. Advertisements of the sequence may be user-interactive and may relate to subject matter of the video segment displayed during display of the advertisements. Advertisements of the sequence may be user-interactive, and may include “how-to” guidance steps relating to a topic, such as a recipe. A final advertisement may provide a reward, which may include, for example, a complete set of “how-to” guidance steps, such as a complete recipe.Type: ApplicationFiled: October 31, 2011Publication date: February 23, 2012Applicant: Yahoo! Inc.Inventor: Mehul Sanghavi
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Publication number: 20110191133Abstract: A method and system is provided to manage sales and contracts effectively. The system includes analysis module to analyze sourceability of a component of the functional unit, a first processing to identify work requisites, a segmenting module to atomize work requisites, and a second processing module to group the atomized work requisite, and allocate the grouped work requisite to a resource. Additionally, a module is adapted to parameterize the component of the functional unit. The present system and method assist in improving effectiveness and efficiency of business environment of the enterprise.Type: ApplicationFiled: June 11, 2010Publication date: August 4, 2011Applicant: INFOSYS TECHNOLOGIES LIMITEDInventors: Mehul Sanghavi, Padma Kumar, Sunil Jose Gregory