Abstract: A method includes: obtaining answers to a plurality of predetermined questions from at least one person, the questions relating to a situation in which an enterprise provides a client with offerings that include at least one of a product and a service; and utilizing the answers to at least some of the questions to prepare a report, including identifying within the report areas of past innovation within the enterprise with respect to the offerings, and areas currently appropriate for innovation within the enterprise with respect to the offerings. The method can be implemented in the form of a computer program stored on a computer-readable medium.