Abstract: A shoe insert device is comprised of a tab and an insert member comprising a lateral, medial, anterior, and posterior region to which the tab is connected. The insert member is inserted into the toe box of a shoe to preserve the shape and structural integrity of a shoe while not in use. The device is comprised of silicone or other malleable material such as TPE. The device occupies the toe box of a shoe, does not occupy the entire length of a shoe, and does not require a back of a shoe. The device can thus be used for a variety of women's and men's shoes such as high heels, flats, loafers, backless shoes, and pointed-, rounded- or open-toe shoes. Embodiments in which lateral and medial regions of the insert member are configured and dimensioned substantially the same may be used interchangeably for either the left or right shoe.