Abstract: Mechanisms and methods for providing a contextual demonstration of a customer relationship management (CRM) system can be tailored to illustrate the user-specific benefits of the CRM. An example method can include sending instructions to display a user interface having at least one pre-defined field on an electronic device's display. An explicit input corresponding to one of the pre-defined fields and made at the user interface can be received. A selection of the type of simulation can be received. The explicit input and the selected type of simulation can be processed to generate at least one output. Each output can represent a correlation between the explicit input and at least one of the at least one pre-defined fields. A presentation can be generated based at least in part on the at least one output and the selection of the type of simulation. The presentation can be displayed at the user interface.