Patents by Inventor Melissa B. Goidel

Melissa B. Goidel has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Communicating with a computer based on the offline purchase history of a particular consumer
    Publication number: 20020046105
    Abstract: A method, system, and computer program product for delivering a targeted advertisement. A first identifier, such as a cookie, corresponding to a first computer is received from the first computer. A targeted advertisement is delivered to the first computer in response to receiving the first identifier from the first computer. The targeted advertisement is based on the observed offline purchase history of a consumer associated with the first identifier. The invention includes the delivery of a promotional incentive for a consumer to comply with a particular behavioral pattern. The behavioral pattern may be a predefined change in purchase behavior or continuance of an established purchase behavior. The targeted advertisements sent to consumers may be changed and/or refined based on changes in consumers' purchase history behaviors.
    Type: Application
    Filed: June 29, 2001
    Publication date: April 18, 2002
    Applicant: SuperMarkets Online, Inc.
    Inventors: Will H. Gardenswartz, David W. Banker, Melissa B. Goidel
  • COMMUNICATING WITH A COMPUTER BASED ON THE OFFLINE PURCHASE HISTORY OF A PARTICULAR CONSUMER
    Publication number: 20020004754
    Abstract: A method, system, and computer program product for delivering a targeted advertisement. A first identifier, such as a cookie, corresponding to the a first computer is received from the first computer. A targeted advertisement is delivered to the first computer in response to receiving the first identifier from the first computer. The targeted advertisement is based on the observed offline purchase history of a consumer associated with the first identifier. The invention includes the delivery of a promotional incentive for a consumer to comply with a particular behavioral pattern. The behavioral pattern may be a predefined change in purchase behavior or continuance of an established purchase behavior. The targeted advertisements sent to consumers may be changed and/or refined based on changes in consumers' purchase history behaviors.
    Type: Application
    Filed: December 27, 1999
    Publication date: January 10, 2002
    Inventors: WILL H GARDENSWARTZ, DAVID W BANKER, MELISSA B GOIDEL
  • Communicating with a computer based on the offline purchase history of a particular consumer
    Patent number: 6298330
    Abstract: A method, system, and computer program product for delivering a targeted advertisement. A first identifier, such as a cookie, corresponding to the a first computer is received from the first computer. A targeted advertisement is delivered to the first computer in response to receiving the first identifier from the first computer. The targeted advertisement is based on the observed offline purchase history of a consumer associated with the first identifier. The invention includes the delivery of a promotional incentive for a consumer to comply with a particular behavioral pattern. The behavioral pattern may be a predefined change in purchase behavior or continuance of an established purchase behavior. The targeted advertisements sent to consumers may be changed and/or refined based on changes in consumers' purchase history behaviors.
    Type: Grant
    Filed: December 23, 1999
    Date of Patent: October 2, 2001
    Assignee: SuperMarkets Online, Inc.
    Inventors: Will H. Gardenswartz, David W. Banker, Melissa B. Goidel
  • Communicating with a computer based on an updated purchase behavior classification of a particular consumer
    Patent number: 6055573
    Abstract: A method, system, and computer program product for delivering a targeted advertisement. A first identifier, such as a cookie, corresponding to the a first computer is received from the first computer. A targeted advertisement is delivered to the first computer in response to receiving the first identifier from the first computer. The targeted advertisement is based on the observed offline purchase history of a consumer associated with the first identifier. The invention includes the delivery of a promotional incentive for a consumer to comply with a particular behavioral pattern. The behavioral pattern may be a predefined change in purchase behavior or continuance of an established purchase behavior. The targeted advertisements sent to consumers may be changed and/or refined based on changes in consumers' purchase history behaviors.
    Type: Grant
    Filed: January 7, 1999
    Date of Patent: April 25, 2000
    Assignee: SuperMarkets Online, Inc.
    Inventors: Will H. Gardenswartz, David W. Banker, Melissa B. Goidel