Abstract: An application server generates and maintains a server-side data record, also referred to as a “brownie”, that includes application state information and user attribute information for multiple users within a single session controlled by a web-based browser. The brownie includes a session identifier that uniquely identifies the session, and a subsession identifier that uniquely identifies each corresponding user of the application session. As each new user is added to the session, for example by initiating a call to the new user, the application server stores the subsession identifier and corresponding application state information for the new user in the same brownie. In response to receiving a second web page request from the browser that includes the session identifier, the application server initiates a new web application instance, and recovers the brownie from the memory based on the session identifier included in the second page request.