Abstract: A storage container for storing fishing lures having treble hooks carried by lure bodies in a tangle-free manner includes a plurality of lure compartments, each having first and second lure storage panels. A plurality of lure retention slots are formed in the lure storage panels having a slot entrance which receives a shank of the treble hooks of the fishing lures. The first and second panels are carried in each lure compartment and a hook space is formed below the panels and a lure body space is formed above the panels so that the treble hooks are completely enclosed and separated from the treble hooks of the other fishing lures as well as from the bodies of the fishing lures. The first and second lure storage panels are carried in each compartment about a pivot so that the slot entrances may be pivoted upwardly for easy insertion and removal of fishing lures.