Abstract: A gravity feed merchandise apparatus for display and dispensing of consumer product items, e.g. in first-in-first-out manner, is formed of a plurality of side by side units, each having a holder with a vertical series of gravity feed product chutes open at one side for ready access, and a suspension mechanism to mount the holder on a support for independent movement from a retracted display and dispensing position to an extended, open access restocking position. The units may be added or removed to conform to the allotted aisle width of a retail area, for efficient use of the retail space.