Abstract: A merchandising rack for displaying and dispensing a plurality of generally planar upright product packages comprises a forwardly inclined ramp adapted for receiving a first linear array of the product to be dispensed. A product carrying container is slidably received on the ramp. The product carrying container defines a parallelpiped having an angle of inclination approximately equal to the slope angle of the inclined ramp. The container is adapted for receiving a second linear array of the product and backing up the first linear array of the product to gravity bias the same in the forward direction for viewing and dispensing. Stop means is disposed at the front of the ramp for engaging the foremost members of the first linear array of the product and the gravity biasing container when the first linear array of the product is exhausted.