Abstract: A merchandise display system presents a product for sale to a potential customer and allows the customer to control the product using their personal smart phone. The display system includes an electrical load and a load control device (i.e., the product for sale), which is electrically coupled to the electrical load and is operable to receive a wireless message for control of the electrical load. The display system may also include a scannable tag adapted to be scanned by the smart phone, such that the smart phone downloads a product control application in response to scanning the tag. The load control device controls the electrical load in response to the smart phone executing the product control application. Accordingly, the customer is able to simply download the product control application onto the smart phone, and then control the product by executing the product control application on the smart phone.