Abstract: Methods and apparatus for dynamic content according to various aspects of the present invention may be implemented in conjunction with a method for displaying an overlay object fixed in position and anchored to at least one side of a content area, sending a request for content to a server, receiving a response from the server, and displaying content in the overlay object according to the response. In one embodiment, the response may be determined according to an optimization algorithm.

Abstract: An exemplary system and method for contextually correlating web page document text is disclosed as comprising inter alia: a context engine for analyzing at least a portion of web page document content in order to identify textual components therein as correlation candidates; and a correlation engine for marking-up or otherwise identifying textual components in association with related keywords and/or link destinations. Disclosed features and specifications may be variously controlled, adapted or otherwise optionally modified to improve correlation and/or embedded markup of web page document content for any application or operating environment. Exemplary embodiments of the present invention generally provide enhanced online searching and advertising capabilities.