Abstract: A multimedia method and apparatus for presenting to a user a story using a bimodal spine is disclosed. The first mode is substantially passive and relates the story in a narrative presentation of synchronized audio and image information. The second mode is substantially interactive and relates the story in text or in text and associated image information. The script used for the audio presentation is identical to the script used for the text presentation. The system permits the user to freely transfer between the two modes while maintaining narrative continuity between the modes, and it also allows the activation of hypertext features from either mode. The system provides for enhanced features, including a library function, an "Interactive Poll" feature, a "Face-to-Face" interview feature, and sponsor advertising.