Abstract: A system and method for receiving, by one or more processing devices, a search query containing one or more query terms from a remote computing device; determining, by the one or more processing devices, a query categorization of the search query based on one or more relevant query terms of the one or more query terms, the query categorization being indicative of one or more application categories to which the search query likely pertains; generating, by the one or more processing devices, an advertisement based on the query categorization; encoding, by the one or more processing devices, the advertisement in search results; and providing, by the one or more processing devices, the search results to the remote computing device.