Abstract: Described herein are techniques for generating for each company in a set of companies a rating score that represents the desirability of employment with the company. The rating score for each company is derived by analyzing the member profiles of members of an online system to identify employee transitions between companies over certain time periods. At the beginning of a first time period, each company is assigned a baseline score. Each transition represents an employee departure (loss), for one company, and an employee hire (win), for the other company. With each transition by an employee to/from a company, the rating score of the impacted companies are adjusted—increased for a win, decreased for a loss—in some proportion that is relative to the current rating scores of the impacted companies. Accordingly, company A hires an employee from Company B, the rating scores of companies A and. B will impact the level of the adjustment that is made to their respective rating scores as a result of the transition.