Abstract: A method and system for routing call failures in a location-based services system. A remote terminal is connected to a location-based services system and is used to generate a voice-based tailored request for information. The voice-based tailored request for information is interpreted with a voice recognition application and a natural language processing application. If the voice recognition application or the natural language processing application fail to determine the meaning of the tailored request for information to a predetermined level of accuracy then the remote terminal is routed to a call center.

Abstract: A method and system for providing advertising effectiveness searching capabilities, predictive modeling capabilities and usage mining in a location-based services system is disclosed. During operation of the location-based services system, usage information for advertising campaigns placed on the location-based services system is stored. Advertisers are provided with the ability to enter a search request form on a remote terminal to mine the usage information. The search request is then transmitted to an application that searches usage information to generate a response to said search request.

Abstract: The present invention discloses a method and system for creating advertising content and business listing content in a location-based services system. An advertising campaign or a business listing is created with a business remote terminal using a campaign management interface application or a business profile interface application. The advertising campaign or business listing is then transmitted to an advertiser portal. The advertiser portal then directs the advertising campaign or business listing to a create campaign application or a business profile application for processing. The advertising campaign or business listing is then stored in a business database or a business profile database using a data access component.

Abstract: A system and method for tracking purchases in a location-based services system is disclosed wherein a request for information on a particular product is received from a consumer using a remote terminal. A geographically tailored response to the request is then generated with the location-based services system. At least one offer is then displayed to the consumer based on the geographically tailored response. An acceptance of a respective offer made by the consumer is then processed by the location-based services system and information is stored about the transaction in a usage data file or database.