Patents by Inventor Michael Burroughs

Michael Burroughs has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • METHOD AND SYSTEM FOR IMPROVING TARGETING OF ADVERTISING
    Publication number: 20100250370
    Abstract: A method and system for improving targeting of advertisements allows guides to provide opinion information regarding advertisements responsive to targeting information associated with the advertisements. An advertiser selects a category, keyword and/or profile associated with an advertisement which may be used to select a guide who may express an opinion. Rating of an advertisement based on guide opinions are used to adjust a ranking of advertisements which may be used to determine if an advertisement will be provided to a user.
    Type: Application
    Filed: March 25, 2010
    Publication date: September 30, 2010
    Applicant: ChaCha Search Inc.
    Inventors: Scott A. Jones, Michael Burroughs, Andrew Doran, Mark Gamache, Christopher Lenzo
  • METHOD AND SYSTEM FOR IMPROVING UTILIZATION OF HUMAN SEARCHERS
    Publication number: 20100138402
    Abstract: A method and system for improving utilization of human searcher(s) in a search system including utilizing a processing such as Natural Language Processing to improve the ability of the search system to recognize an intent of a user request, provide information to an expeditor to respond to queries, and automatically route a query to a relevant and qualified searcher. Using NLP, a request is processed to allow improved use of automated responses, more effective use of the expeditor, and more effective use of search specialists.
    Type: Application
    Filed: December 2, 2009
    Publication date: June 3, 2010
    Applicant: ChaCha Search, Inc.
    Inventors: Michael Burroughs, Thomas E. Cooper, John T. Ellis