Abstract: A method of designing a desirable customer experience is disclosed. The method includes identifying a target customer. Also, the method includes determining the desirable customer experience. In determining the desirable customer experience, the desires of the target customer are identified at each stage of a customer lifecycle, wherein each stage of the customer lifecycle affects the desirable customer experience. Further, in determining the desirable customer experience, interactions with the target customer that meet the desires of the target customer are determined. Continuing, in determining the desirable customer experience, the manner of staying aware of success of the desirable customer experience is determined.