Abstract: A reusable apparatus and process for dispensing, cooling and collecting a beverage are disclosed. In particular it relates to a beverage dispensers which may be used in a drinking establishment or party environment, which combines elements of decor or aesthetics with those of beverage cooling in a visible way. The dispensing part of the invention is via gravity induced flow, as the beverage is poured in to the top, flows along a channel on the surface of or through a tube within a container which holds chilled or frozen material but keeps it out of contact with the beverage, and releases the beverage to a receptacle, thus cooling the beverage flowing over or through the container. Methods and apparatus for using and enhancing the decorative nature of the container and cooling process are also disclosed.