Abstract: An interactive system includes a database for storing information including an identification and a location of a parcel, a server connected to the database for accessing information about parcels stored in the database and one or more user devices connected to the server over a network such as the internet. The interactive system can present to the user of the user device a virtual world that includes one or more parcels. Each parcel can be associated with one or more elements of content (e.g., text, audio and or video) and/or a coupon enabling the user to purchase a real object or thing (e.g., a cup of coffee, dinner at a restaurant, theater tickets, etc.). The parcel can include a plurality of attributes that device how each user can interact with the parcel, for example whether a user can take possession of the parcel and view its content or redeem the coupon.