Abstract: A stencil for applying indicia to a substrate, such as a lawn. The stencil is in the form of a flexible membrane having a plurality of openings for releaseably seeming the flexible membrane to the substrate or lawn. The flexible membrane is provided with a plurality of image regions corresponding to the indicia to be applied to the substrate or lawn. Each image legion has a bridging segment connecting the image region to the flexible membrane, the bridging segment being in the form of a flexible hinge to enable the image region to selectively cover and to selectively expose the substrate or lawn through the flexible membrane by selectively folding the image regions onto the substrate and onto the flexible membrane.