Abstract: A frame for converting any object into a fishing lure is formed from a length of wire bent at its center into two strands approximating a wishbone symmetrical about a longitudinal axis. The strands extend through a diverging segment, a converging clamping segment and a connecting segment looped for pivotal engagement on the converging segment. The converging segment is resiliently laterally expandable and the clamping segment is resiliently rotatively expandable with the pivotally engaged connecting segment to receive and hold the object to be converted into a fishing lure therebetween. A tension ring girdingly slidable on the converging segment limits resilient lateral expansion of the frame. Preferably, the wishbone has an eye for connection to the fishing line and a shank. A fish hook may be rigged on the tension ring. A bait hook fixed to the wishbone shank can be used to secure the object in place on the frame.