Abstract: A generic beverage container holder for use within a vehicle includes a housing mountable beneath the dashboard and a frame slidably mounted to the housing for movement between retracted and operational positions. An opening is defined within the frame to accommodate beverage containers such as cans and cups. A U-shaped support is pivotally mounted to and beneath the frame and is spring biased towards a vertical attitude beneath the container opening when the frame is extended. When the frame is retracted the support automatically folds against the frame for storage. The frame consists of two telescoping elements moving between extended and collapsed conditions as the frame moves between the operational and retracted positions. The frame is about as long as the housing is deep when retracted, but is substantially longer when operational. This results in a reduced-depth housing usable where space is limited.