Abstract: A system and method for automating the activities associated with a recycling program and to improve recycling participation. The recycling program adapts social science principles to significantly increase long term participating rates in the recycling activities by promoting positive behavioral changes to encourage higher participation in the recycling program by implementing group dynamic features relating to group decision making. One aspect of the invention is that it provides financial incentives in the form of rewards coupons to anyone engaged in recycling through a Rewards for Recycling Community Club and the coupons are redeemable at participating merchants who contribute the rewards coupons as members of the community recycling club.