Abstract: To determine a desirable type of bait, size of bait, size of fishing line, retrieval speed of the line, color of the bait and the general conditions for fishing, the present invention includes a microcomputer which responds to electrical input signals provided through data entry keys representing specific values or ranges of the environmental conditions of season, surface temperature, water depth, time of day, structure, cove location, cover, water clarity, and wind speed. The specific nature of the general environmental conditions are entered through the data entry keys. This input information is utilized by the microcomputer to select desirable types of baits from a data base of lures contained within the present invention. Different ones of the input conditions are utilized to determine the other preferable types and uses of fishing equipment.