Abstract: Systems and methods for tracking user interaction in a presentation may be provided. A presentation may be augmented to include user interaction tracking features, which facilitate tracking of a user's clickstream and browser session data generated during the playback of the presentation. A player may be configured to play the presentation and to track the user's browser session and clickstream data. The presentation player may be configured to dispatch this tracking data to a tracking server system. The server may be configured to facilitate calculation of an engagement score based on the tracking data, which indicates the user's level of engagement with the presentation. The engagement score and at least portions of the tracking data can be transmitted to a third party system, such as a marketing automation system, to trigger a responsive event. The responsive event may be generated based at least in part on the engagement score.

Abstract: Systems and methods for driving workflow and dynamic configuration of streaming media in an electronic slide-based presentation may be provided. Software may be provided to create audio/video presentations using a slideshow. A user may record a live audio/video narration of the slideshow. The audio/video narration (e.g. a live stream) may be recorded simultaneously while a user is advancing the slideshow. Markers may be dynamically inserted in real-time as the live stream is recording, for slicing, such that the recording may be split into slices in response to advancing the next slide. Such slices may be mapped to corresponding slides of the slideshow. Re-recordings may be generated such that they can be dynamically stitched as part of the stream. Once the narration is completed, a final audio/video stream recording may be compiled and uploaded to a cloud-based server, where presentation is generated incorporating the slideshow and audio/video recording.