Abstract: The present invention provides a fishing lure comprising a body and a lip. The body includes a front end and a back end. The lip extends from the front end of the body and has a hollow interior portion. The lure is versatile due to its ability to effectively function as a “surface lure”, “wake bait”, and “crankbait” in a single cast.

Abstract: The present invention provides a fishing lure comprising an elastomeric portion having at least first and second regions. Each region has a durometer hardness on the Shore A scale. At least a portion of the first region is characterized by comparatively high operational stress relative to the second region. The hardness of the first region exceeds the hardness of the second region to thereby selectively improve the strength, toughness and fatigue resistance of the first region.

Abstract: The present invention provides an improved diving fishing lure having a more durable and stable design that is capable of assisting today's fishermen as they target fish at increasingly greater depths and at faster trolling or retrieval speeds. The fishing lure includes a lure body having first and second ends, at least one fish hook extending from the lure body, and a diving lip extending from the first end of the lure body. According to one embodiment, the fishing lure includes a connector mounted to the diving lip, wherein the diving lip defines a recessed surface at least partially around the connector having a sidewall with a radius of approximately 0.30 inches to approximately 0.40 inches.