Abstract: A system for facilitating access to a website is disclosed. The system comprises a television display that displays a unique matrix code and a scanner coupled with said television display. The scanner is configured for scanning, in response to user activation, the unique matrix code displayed in the television display, reading a website URL corresponding to the unique matrix code, generating a signal including a command for requesting the website URL, and transmitting the signal to a mobile computing device. They system also includes a mobile computing device configured for receiving said signal and transmitting a request for the website URL and displaying said website.