Abstract: An automatic merchandise facing system including a product support and display device having a product support member and a product orienting member to compel a preselected orientation of an information display surface of a product container having a product container alignment member. The product container support and display device may include a rail section projecting from the upper face of the container support surface and extending parallel to the length of the elongate channel. The automatic merchandise facing system also includes a product container having an information display surface and a product container alignment member aligned with respect to the information display surface. The product container alignment member may include any surface of the container which is aligned with respect to the information display surface and which is configured to cooperate with the product orienting member of the container support and display device.