Abstract: Disclosed are systems and methods for monitoring and policing online advertisements. Content of a website is evaluated and assigned a score. The content evaluated may be either first-party content or third-party content or both. If the score fails predetermined criteria, a report is generated. Synthetic user profiles can be generated using a browser (or other software) to visit a number of predetermined or pseudo-random sites and accumulate user-specific data as it visits each of the sites. The browser stores off the accumulated user-specific data in conjunction with a synthetic user profile.

Abstract: Disclosed are systems and methods for monitoring and policing online advertisements. Content of a website is evaluated and assigned a score. The content evaluated may be either first-party content or third-party content or both. If the score fails predetermined criteria, a report is generated. Synthetic user profiles can be generated using a browser (or other software) to visit a number of predetermined or pseudo-random sites and accumulate user-specific data as it visits each of the sites. The browser stores off the accumulated user-specific data in conjunction with a synthetic user profile.

Abstract: Disclosed are systems and methods for monitoring and policing online advertisements. Content of a website is evaluated and assigned a score. The content evaluated may be either first-party content or third-party content or both. If the score fails predetermined criteria, a report is generated. Synthetic user profiles can be generated using a browser (or other software) to visit a number of predetermined or pseudo-random sites and accumulate user-specific data as it visits each of the sites. The browser stores off the accumulated user-specific data in conjunction with a synthetic user profile.

Abstract: Disclosed are systems and methods for monitoring and policing online advertisements. Content of a website is evaluated and assigned a score. The content evaluated may be either first-party content or third-party content or both. If the score fails predetermined criteria, a report is generated. Synthetic user profiles can be generated using a browser (or other software) to visit a number of predetermined or pseudo-random sites and accumulate user-specific data as it visits each of the sites. The browser stores off the accumulated user-specific data in conjunction with a synthetic user profile.

Abstract: Disclosed are systems and methods for monitoring and policing online advertisements. Content of a website is evaluated and assigned a score. The content evaluated may be either first-party content or third-party content or both. If the score fails predetermined criteria, a report is generated. Synthetic user profiles can be generated using a browser (or other software) to visit a number of predetermined or pseudo-random sites and accumulate user-specific data as it visits each of the sites. The browser stores off the accumulated user-specific data in conjunction with a synthetic user profile.

Abstract: Disclosed is a system and method for creating synthetic user profiles or “personas.” Embodiments are disclosed that initialize a browser (or other resource retrieval software) in accordance with a subject demographic. Various criteria may be simulated in accordance with various embodiments. The browser (or other software) visits a number of predetermined or pseudo-random sites on a wide area network, such as the Internet. The browser (or other software) accumulates user-specific data as it visits each of the sites. The browser (or other software) stores off the accumulated user-specific data in conjunction with a synthetic user profile.

Abstract: Disclosed is a system and method for monitoring and policing online advertisements. A content provider website serves at least a first webpage having first-party content, and third-party content. Embodiments are disclosed that visit the content provider website and retrieve the webpage. Content of the website is evaluated and assigned a score. The content evaluated may be either the first-party content or the third-party content or both. If the score fails a predetermined criteria, a report is generated.