Abstract: A method and system for profiling a user based upon a user's previous on-line actions is provided. The profile provides a characterization of the user's preferences based upon a received user event. The user event identifying event identification information and a user identifier. A look-up in a cached web map is performed to retrieve classification information associated with the event identification information. A user profile is retrieved or created for the user identifier. Profile update information is generated based upon the retrieved classification information for the user event, to identify how the user is to be updated based upon the retrieved classification information and defined profiling rules. The user profile is updated and stored for access by an external advertising server. The classification information provides a text-score record comprising a text string and a score defined in relation to a lexical ontology comprising a hierarchy of categories.

Abstract: A system and method are provided for delivering targeted content to a subscriber coupled to a service provider network. Network application data generated by the subscriber is received and processed by a network application element deployed in the service provider network associated with a network identifier of the subscriber's computing device. The network application data is generated from user interaction with a server coupled to the service provider network or through a public communication network. The network application data is converted to web events associated with the network identifier. The web events are filtered to remove irrelevant data from received web events. A subscriber profile can then be generated base upon the filtered web events associated with the subscriber. Targeted content can then be delivered to the subscriber based upon the subscriber's profile.

Abstract: A system, a method and a computer readable medium for anonymizing collected data associated with one or more data owners is provided. An identifier is received and a hash process is performed using the identifier and a cryptographic salt to produce a hash output. The hash output is associated with an anonymous identifier. The anonymous identifier is then associated with the data. The anonymized data may then be provided to one or more third party processors for processing an analysis.

Abstract: A system and method for selecting an accompanying content, such as an advertisement, for presentation with a main content, such as a web page is described. The system and method provide a profile of the main content that is used when selecting the accompanying content. The main content profile may be used to select the accompanying content when the main content is requested by a user for which little or no profile information is available. The main content profile is based on the content consumption history of a group of users for which profile information is available.

Abstract: A system and method are provided for delivering targeted content to a subscriber coupled to a service provider network. Network application data generated by the subscriber is received and processed by a network application element deployed in the service provider network associated with a network identifier of the subscriber's computing device. The network application data is generated from user interaction with a server coupled to the service provider network or through a public communication network. The network application data is converted to web events associated with the network identifier. The web events are filtered to remove irrelevant data from received web events. A subscriber profile can then be generated base upon the filtered web events associated with the subscriber. Targeted content can then be delivered to the subscriber based upon the subscriber's profile.

Abstract: There is provided a system and method for generating display advertisements from search based keyword advertisements. The system includes a keyword generation unit for generating one or more advertising keywords from a received category profile defining a classification hierarchy, for use in selecting one or more candidate advertisement messages from a plurality of advertisement messages, an advertisement selection unit for receiving one or more candidate advertisement messages comprising a text message selected from the plurality of advertisement messages and selecting one advertisement message from the one or more received candidate advertisement messages based upon one or more characteristics associated with the received one or more candidate advertisement messages and a creative advertisement assembly unit for generating an advertisement image based on the text advertisement of the selected one advertisement message for display in network based content.

Abstract: A method and system for profiling a user based upon a user's previous on-line actions is provided. The profile provides a characterization of the user's preferences based upon a received user event. The user event identifying event identification information and a user identifier. A look-up in a cached web map is performed to retrieve classification information associated with the event identification information. A user profile is retrieved or created for the user identifier. Profile update information is generated based upon the retrieved classification information for the user event, to identify how the user is to be updated based upon the retrieved classification information and defined profiling rules. The user profile is updated and stored for access by an external advertising server. The classification information provides a text-score record comprising a text string and a score defined in relation to a lexical ontology comprising a hierarchy of categories.

Abstract: There is provided a method for transmitting non-real time traffic in a connection oriented communications network. The network includes a network core that has a source and a destination with a path between them. The non-real time traffic is received at the source from a number of connections and each of the connections is associated with one of many classes of transmission service. The method includes the first step of aggregating at the source the non-real time traffic received from the connections onto the path. The non-real time traffic is transmitted on the path without regard to the connections with which the non-real time traffic is associated. The method includes the second step of segregating at the destination the non-real time traffic so transmitted on the path within the core according to the corresponding connections with which the non-real time traffic is associated.

Abstract: A communication system is provided for transmitting and receiving data cells containing control messaging and customer data, including a real-time development system (RDS) and means for generating a plurality of RDS events and RDS commands at predetermined locations within the communication system. Each of the RDS events having an event identifier and a variable length sequence of data bytes for defining the event. Each of the RDS commands having a command identifier and a variable length identifier for defining the command. The communication system also includes means for transmitting the RDS events and RDS commands as data cells throughout the communication system via identical communication links. The communication system also having means located throughout the communication system for selectively filtering the RDS events and RDS commands from the control messaging data and customer data.

Abstract: A communication system is disclosed having a hub slot adapted to receive any one of a plurality of hub cards for receiving and transmitting data cells; a plurality of universal card slots; a plurality of interface cards insertable into any one of said plurality of universal card slots for receiving incoming ones of said data cells containing data and transmitting outgoing ones of said data cells containing data; an add bus having respective data links connected between individual ones of said universal card slots and said hub slot for receiving said outgoing ones of said data cells from said plurality of interface cards and transmitting said outgoing ones of said data cells to said hub slot; a drop bus having a single data link connected between all of said universal card slots and said hub slot for transmitting said incoming ones of said data cells from said hub slot to said plurality of interface cards; and means within each of said interface cards for filtering said incoming ones of said data cells from sa

Abstract: A communication system comprising a hub slot adapted to receive any one of a plurality of hub cards for receiving and transmitting data cells; a plurality of universal card slots; a plurality of interface cards insertable in any one of the plurality of universal card slots for receiving incoming ones of the data cells containing data and transmitting outgoing ones of the data cells containing data; an add bus having respective data links connected between individual ones of the universal card slots and the hub slot for receiving the outgoing ones of the data cells from the plurality of interface cards and transmitting the outgoing ones of the data cells to the hub slot; a drop bus having a single data link connected between all of the universal card slots and the hub slot for transmitting the incoming ones of the data cells from the hub slot to the plurality of interface cards; and an arrangement within each of the interface cards for filtering the incoming ones of the data cells from the drop bus and thereby