Abstract: A method is provided in one example embodiment and includes detecting actions taken by users in a computer-implemented matching system and, for each of the detected actions, storing data indicative of the detected action. The method further includes filtering the stored data in accordance with at least one filter selected by an administrator of the computer-implemented matching system and creating a user action log from the filtered stored data. The user action log includes all of the stored data that matches the selected at least one filter. The at least one filter may include log start time, log end time, type of action, user ID, target user ID, and/or site type. The detected action may include viewing another user's profile, changing the user's own profile, sending a message to another user via the computer-implemented matching system, and/or performing a matching search using the computer-implemented matching system.

Abstract: A method is provided in one example embodiment and includes detecting actions taken by users in a computer-implemented matching system and, for each of the detected actions, storing data indicative of the detected action. The method further includes filtering the stored data in accordance with at least one filter selected by an administrator of the computer-implemented matching system and creating a user action log from the filtered stored data. The user action log includes all of the stored data that matches the selected at least one filter. The at least one filter may include log start time, log end time, type of action, user ID, target user ID, and/or site type. The detected action may include viewing another user's profile, changing the user's own profile, sending a message to another user via the computer-implemented matching system, and/or performing a matching search using the computer-implemented matching system.

Abstract: A method is provided in one example embodiment and includes identifying a user in a computer-implemented matching system as having paid a fee for additional promotion of the identified user during a promotional period; and, during the promotional period, providing an increased number of impressions for the identified user to achieve a promotional target with respect to the user, in which the impressions comprise presenting the identified user to other users in the computer-implemented matching system. The method further includes providing evidence to the identified user of each of the impressions during the promotional period; and providing at least one premium service to the identified user to enable the identified user to optimize use of the computer-implemented matching system.

Abstract: A method is provided in one example embodiment and includes identifying a user in a computer-implemented matching system as having paid a fee for additional promotion of the identified user during a promotional period; and, during the promotional period, providing impressions for the identified user in accordance with an impression probability calculated to achieve a promotional target with respect to the user, wherein the impressions comprise presenting the identified user to other users in the computer-implemented matching system. In one embodiment, the promotional target comprises a target number of visits by other users to a profile of the identified user during the promotional period. In another embodiment, the promotional target comprises a target number of impressions for the identified user during the promotional period.

Abstract: A method is provided in one example embodiment and includes determining a first number of users who have indicated an intention to attend an event; determining what fraction of the first number of users is a particular gender; and using the determined fraction and an ideal fraction of the particular gender for the event to determine an additional number of males or an additional number of females to be invited to attend the event.

Abstract: A method is provided in one example embodiment and includes determining a score for at least one parameter associated with an event and a user and applying to the score a filter associated with the at least one parameter to determine whether the score falls within a range defined by the filter. The method also includes displaying the event to the user if the score falls within the range defined by the filter and hiding the event from the user if the score falls outside of the range defined by the filter.