Abstract: A method of delivering one or more gift certificates and/or one or more gift cards to recipients over a communication network. The method includes storing a multiple of messages in a message database. A user selects a message from the multiple of messages and stores information of the one or more recipients in an information database. A corresponding advertising information is integrated with the selected message to form a basis for an electronic communication. The advertising information is embedded as a substantive feature of the message selected from the multiple of messages. A message content includes the selected message from the multiple of messages and the corresponding advertising information is transmitted to the one or more recipients via the electronic communication to the wireless communication devices.