Abstract: Methods and systems for benefits tracking and allocation are disclosed. One system includes a benefits server comprising a database including stored customer accounts associated with at least one member having at least one member server. The benefits server is configured to communicate with the at least one member server via a network, and retrieve customer transaction data from the at least one member server, the customer transaction data indicative of interactions between the at least one member and customers of the at least one member. The benefits server is further configured to extract customer information from the customer transaction data, search the database for the customer transaction data, and, when the customer information is found in the database, update a customer account in the database with the customer transaction.