Abstract: A method for selecting a user interface to be provided to one or more users of a social network, the method including steps for receiving edge information, wherein the edge information includes an indication of a number of social networking contacts with which a first user has connected in a social network, receiving frequency information, wherein the frequency information includes a number of times that the first user has interacted with the social network over a time duration and associating the first user with a first segment from among a plurality of segments, based on the edge information and the frequency information. In certain aspects, the method may further include steps for providing the first user with a first user interface, based on the first user's association with the first segment. Systems and computer-readable media are also provided.

Abstract: A method to purchase a product by a user in a retail store. The method steps include obtaining a reference of the retail store using a mobile device of the user, accessing a product database for the retail store based on the reference of the retail store, obtaining, in the retail store, a product identifier of the product using the mobile device, retrieving product information from the product database based on the product identifier, and displaying the product information on the mobile device.