Abstract: The claimed invention relates to a system and computer implemented method for quantitatively measuring effectiveness of a marketing campaign or marketing strategy execution. The client device accesses the server over a communications network to define targeted customer segments based on the marketing campaign or a specific set of marketing objectives and to define a quantifiable outcome or payoff for each targeted customer segment of the client, thereby linking the performance of client's marketing campaign or objectives to the quantifiable outcome for each targeted customer segment. The server generates behavior paths for each targeted customer segment on a client website for effective measurement of adherence of a website visitor/customer to the behavior paths leading to the quantifiable outcome. The rules engine calculates a path score to determine whether the customer adheres to or diverges from a preferred behavior path established for the customer's targeted customer segment.

Abstract: The present invention relates to a composition containing anionic, amphoteric, cationic or non-ionic stable high solid polymeric emulsions wherein the solids content is equal to or greater then 35%, the emulsion particle size is less than or equal to 0.5 microns and the surfactant level ranges from 2 to 9 percent.

Abstract: An isolated polynucleotide which codes for a domain of a transcription factor, where the domain confers to the transcription factor susceptibility to degredation under normoxia conditions. Also provided is a chimeric transactivator containing such a domain and to polynucleotides and vectors which code for the same. A method of expressing a target gene in a subject invloving the use of such a chimeric transactivator is also provided. In particular, such a method can be used to increase the number of red blood cells or blood vessels in the subject.

Abstract: Paper is made by a dual soluble polymer process in which a cellulosic suspension which usually contains alum or cationic coagulant is first flocculated with a high IV cationic synthetic polymer or cationic starch and, after shearing, the suspension is reflocculated by the addition of a branched anionic water soluble polymer having IV above 3 dl/g and tan delta at 0.005 Hz of at least 0.5. The process gives an improved combination of formation, retention and drainage.

Abstract: Paper is made by a dual soluble polymer process in which a cellulosic suspension which usually contains alum or cationic coagulant is first flocculated with a high intrinsic viscosity cationic synthetic polymer or cationic starch and, after shearing, the suspension is reflocculated by the addition of a branched anionic water soluble polymer having an intrinsic viscosity above 3 dl/g and tan delta at 0.005 Hz of at least 0.5. The process gives an improved combination of formation, retention and drainage.