Abstract: Certain embodiments herein relate to dynamically updating a software application to utilize new advertising capabilities or features at runtime. A software application may be developed using libraries in a software development kit (SDK) that include particular functionality related to advertising. As new ad related features become available (such as displaying or handling new ad types or tracking new metrics associated with ads), the new features may be injected or loaded into the application at runtime. Such loading may configure a device running the application to take advantage of the new ad features without re-downloading, reinstalling, or performing other initialization functions associated with the application and/or its library functions.

Abstract: A system and method are disclosed for optimizing the performance of an advertisement. The advertisement may be targeted based on correlations between advertisements and/or users. The correlations may be used to improve the click-through rate of advertisements. As data is collected and feedback is received, the correlation between ads and users may be updated, so that an advertiser's campaign can optimize its targeting of users.

Abstract: A social networking word game that features a set of letters generated randomly from a list of player-associated names or themed words, with letter values determined by the ordinal position of the letter in the name or word, wherein the player is presented with a set of these randomly generated letters and corresponding values and must within a given time limit and a given point system, assemble the highest scoring single word or words. Each player's unique game content may in turn be used to generate new instances of the game. The game can be played as part of a community of players, where each player's unique sub-community is managed by a server, which handles player-to-player challenges and the presentation of game instances. The client side collects game data, the server side processes this data, and then makes it available to the community at large.

Abstract: A system and method are disclosed for optimizing the performance of an advertisement. The advertisement may be targeted based on correlations between advertisements and/or users. The correlations may be used to improve the click-through rate of advertisements. As data is collected and feedback is received, the correlation between ads and users may be updated, so that an advertiser's campaign can optimize its targeting of users.

Abstract: This patent discloses a method to display an online advertisement to a user. The online advertisement may include an object ad profile, at least one user ad profile, and a users personal profile. The method may determine whether to display the online advertisement to the user by comparing at least one of (i) a personal profile of the user and an ad profile of the user to at least one of (ii) the object ad profile, the at least one user ad profile, and the users personal profile.

Abstract: An improved system and method for online advertising driven by predicting user interest is provided. An advertising demand engine may be provided for selecting advertisements to be served to a user for display with requested content. An advertisement may be correlated to an advertisement previously selected by a user or by other users in the user's segment. An advertising correlation engine may be provided for correlating an advertisement to another advertisement using collaborative filtering, an advertising clustering engine may be provided for clustering correlated advertisements using item-based collaborative filtering, and a user correlation engine may be provided for segmenting users by selected advertisements and creating a cluster of advertisements associated with each cluster of users. Correlated advertisements that are selected may be allocated web page placements and then served to a user for display with requested content.

Abstract: A cosmetic composition comprising a extract having an extract of Acmella Oleracea in a cosmetically acceptable carrier, and use of such cosmetic compositions in improving skin conditions associated with aging such as wrinkles, fine lines, laxity, mottled pigmentation, and sallowness.

Abstract: A cosmetic composition comprising Moringa seed extract in combination with at least one liophilic particulate.

Abstract: An antiperspirant composition comprising at least one antiperspirant or deodorant active and at least one retentive filler, where the active is solubilized in a polar solvent and contained within the at least one retentive filler and a method for treating skin.

Abstract: A packaged powder-to-liquid-to-powder composition, a method for providing transfer resistant or long wearing cosmetic compositions, and a method for improving tone or laxity of skin.