Abstract: An intelligent web site information aggregation method and system is disclosed. Embodiments automatically extract information form a web page being currently viewed. A search query is formulated based on the extracted information. Web pages that have been returned in previous searched an also be merged with information extracted from the current page to formulate a search query. The user can specify disliked items as well as desired items. The user can specify preferences that are saved for later searches. A user interface displays webpages that have been found as well as the current page for side-by-side comparison. Users can share search results with others so that collaborative shopping can occur.