Abstract: A mobile notification system and method is provided for notifying a customer via a telecommunication device when a desired good or service is made available. A customer of an establishment enters customer data into a mobile notification system via a client computer to receive notification from the establishment via the telecommunication the desired good or service is available. The client computer then sends a notification to the telecommunication device of the customer when the desired good or service is available. The client computer periodically sends customer data to a server for storage in a database. The server is responsive to a reporting request received from an authorized user of the server to retrieve customer data from the database to generate various reports.